The <100K RMB price range dominates A0 segment sales. In the 100K-150K RMB range where NIO Firefly competes, its market share dropped from 47.8% (2022) to 19.9% (Jan-Feb 2025). Meanwhile, the >150K RMB range saw its share fall to 4.3%, with the top two models (smart#1 and mini EV) selling fewer than 3,000 units combined in the first two months of 2025.

NIO Firefly currently has a pre-sale price of 148,800 yuan, but its performance in the A0 segment has not been particularly strong. The majority of sales in this segment are concentrated below 100,000 yuan, represented by models like the BYD Dolphin and Geely Xingyuan. However, compared to key competitors such as the Smart #1 and Mini EV, the Firefly offers a competitive price advantage.

Based on the competitive environment, transaction prices, and sales volume in this segment over the past year, sensitivity analysis simulations show that if NIO Firefly is officially priced at 148,800 yuan, its average monthly sales volume is projected to be approximately 916 units. At a price of 128,800 yuan, monthly sales would rise to 1,388 units, and at 108,800 yuan, the average monthly volume would reach 2,386 units.

The Geely Galaxy brand has experienced rapid growth, rising from 15th place in the top 10 NEV brand rankings in 2022 to 6th place in 2024, surpassing brands such as Chery and Changan.

Geely Galaxy’s currently available models are primarily concentrated in the price range below 150,000 yuan, with Galaxy E5 and Galaxy L7 serving as its mainstay models, both achieving over 70,000 retail sales units in 2024.

Geely Galaxy has been actively expanding into lower-tier cities. As of 2024, its sales proportion in tier 1 & new tier 1 cities has decreased from 68% in 2019 to 31%, while sales in tier 2 & tier 3 cities and tier 4 & tier 5 cities have increased to 48% and 21% respectively.

In the below 150k yuan nev market in tier 1 & new tier 1 cities, Geely Galaxy ranks fourth with a 6.1% market share, narrowly trailing Wuling, which ranks third. In tier 2 & tier 3 cities as well as tier 4 & tier 5 cities, Geely Galaxy ranks third with market shares of 5.6% and 5.2% respectively, though there is a significant gap compared to Wuling.

The sales of Geely Galaxy’s key models in different city tiers lag significantly behind competitor BYD. However, with brand consolidation and product iteration, its market competitiveness will strengthen in the future.