Mercedes-Benz – ThinkerCarResearch https://thinkercarresearch.com Mon, 26 May 2025 09:17:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://thinkercarresearch.com/wp-content/uploads/2025/05/cropped-ThinkerCar-32x32.png Mercedes-Benz – ThinkerCarResearch https://thinkercarresearch.com 32 32 Luxury Auto Market Shift & Chinese Brands Rise https://thinkercarresearch.com/2025/03/27/luxury-auto-market-shift-chinese-brands-rise/ https://thinkercarresearch.com/2025/03/27/luxury-auto-market-shift-chinese-brands-rise/#respond Thu, 27 Mar 2025 11:30:03 +0000 https://thinkercarresearch.com/?p=271 Previously dominated by Mercedes-Benz, BMW, and Audi, the 300k+ yuan passenger vehicle segment has seen Chinese automakers collectively moving upmarket amid the explosive growth of NEVs.


Mercedes-Benz, BMW, and Audi’s market share in this segment has dropped from 56.1% in 2021 to 42.9% today—a decline of 13.2%.

Mercedes-Benz’s share of sales for models priced 300k+ yuan dropped from 74.4% in 2022 to 58.1% in 2025—a decline of 16.3%. BMW’s share fell from 70.7% to 40.8%, a decrease of 29.9%, while Audi’s share dropped from 50% to 27.6%, representing a 22.4%decline.

Chinese new Car-making brands represented by Li Auto, AITO, and others have established a strong presence in the 300k+ Yuan segment. As this trend continues to shift, BMW, Mercedes-Benz, and Audi face significant challenges in this market.

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