Mercedes-Benz, BMW, and Audi’s market share in this segment has dropped from 56.1% in 2021 to 42.9% today—a decline of 13.2%.

Mercedes-Benz’s share of sales for models priced 300k+ yuan dropped from 74.4% in 2022 to 58.1% in 2025—a decline of 16.3%. BMW’s share fell from 70.7% to 40.8%, a decrease of 29.9%, while Audi’s share dropped from 50% to 27.6%, representing a 22.4%decline.

Chinese new Car-making brands represented by Li Auto, AITO, and others have established a strong presence in the 300k+ Yuan segment. As this trend continues to shift, BMW, Mercedes-Benz, and Audi face significant challenges in this market.

As of Oct 2024, NEV sales have reached 9.2M units, and full-year sales are expected to surpass 12M, with a penetration rate of 44.7%

As of Oct, NEV exports hit 990k units, a 16.5% YoY increase. Full-year exports are projected to reach 1,230k units, up 19% YoY.

BEVs dominate, EREV & PHEV share rises fast, more brands join EREV/PHEV segment

Chinese brands have captured 80% of the market share in the NEV market, while JV brands are progressing slowly

NEV is gradually developing towards the high-end market, with market penetration showing a dumbbell shape

NEV SUVs show rapid growth, MPVs rising steadily. By Oct, 56 new SUVs vs 40 new sedans launched

BYD, Tesla, and Wuling have maintained stable performance over the years, while competition among other brands has become increasingly intense

CATL and BYD account for 70% of the power battery market’s installed capacity, with LFP being adopted by more manufacturers

As of Q3 2024, global NEV sales reached 11.6M units, with annual sales expected to reach 16.8M units, achieving a penetration rate of 23.1%

Over years of development, Chinese brands have increased their market share from 38.5% in 2015 to 62.5% in 2024, while Japanese brands have declined from 18.1% in 2015 to 3.1% in 2024

Chinese brands’ NEV models have entered multiple global markets and have become the most competitive brands in the NEV market

BYD has become the global leader in NEVs, and furthermore, more Chinese brands are appearing in the top 10 rankings

In 2024, China exported 859.3k units of BEVs, marking a decline of 10.3% for the first time. The export volume accounted for 22.4% of total sales, which is a decrease of 4.8 pct compared to 2023

The market share of local makers increased from 61% in 2020 to 71% in 2024, while the share of JV & FO makers dropped to 29%. New car maker startups, represented by NIO, Zeekr, and XPeng, have demonstrated strong momentum in the BEV market

In the BEV market, sedans still dominate, but the share of SUVs has now reached 41%. As makers gradually focus on the MPV sector, the MPV market shows significant potential for growth

By 2024, B-segment and above BEVs reached 44% market share. A00-segment went fully electric, A0-segment 50% BEV, and B+ segments over 20% BEV. This suggests significant growth potential in larger BEV segments

The market share of BEVs priced below 100k yuan is gradually declining, while the share of the 100k-200k yuan and 200k-300k yuan segments is rapidly increasing. In contrast, the market for BEVs priced above 300k yuan is growing slowly.

BEV battery demand continues rapid growth, reaching 361.9 GWh in 2024, up 26.2% YoY. However, growth in battery capacity per vehicle has entered a stable phase.

Currently, the battery energy density range for BEVs is concentrated between 125 to 160 Wh/kg. The increasing demand for low-cost LFP batteries has led to a significant decline in batteries with energy density above 160 Wh/kg