Previously dominated by Mercedes-Benz, BMW, and Audi, the 300k+ yuan passenger vehicle segment has seen Chinese automakers collectively moving upmarket amid the explosive growth of NEVs.
Mercedes-Benz, BMW, and Audi’s market share in this segment has dropped from 56.1% in 2021 to 42.9% today—a decline of 13.2%.
Mercedes-Benz’s share of sales for models priced 300k+ yuan dropped from 74.4% in 2022 to 58.1% in 2025—a decline of 16.3%. BMW’s share fell from 70.7% to 40.8%, a decrease of 29.9%, while Audi’s share dropped from 50% to 27.6%, representing a 22.4%decline.
Chinese new Car-making brands represented by Li Auto, AITO, and others have established a strong presence in the 300k+ Yuan segment. As this trend continues to shift, BMW, Mercedes-Benz, and Audi face significant challenges in this market.
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