Against the backdrop of a widespread sales decline among major JV brands in the first four months of 2025, Toyota emerged as the sole brand to achieve year-on-year growth. It recorded a cumulative sales volume of 469K units, representing a 9.3% year-on-year increase.
While ICE vehicles maintained an 8.6% growth, the sales growth of Toyota’s BEVs became the primary driver of overall sales growth in the Chinese market.
Among them, the newly launched bZ3X remained the main model driving this growth.
The biggest highlight of the Toyota bZ3X is its adoption of the Momenta 5.0 intelligent driving system, equipped with sensing hardware such as LiDAR, enabling intelligent driving functions on highways and in urban areas. In comparison, its competitors generally lag behind the bZ3X in intelligent driving capabilities; additionally, the bZ3X’s pricing is highly competitive, which is why it has achieved success so far.
Toyota bZ3X focuses on the mainstream market through high – intelligent driving technologies (LiDAR + Orin X chip) and precise pricing (ranging from 109,800 to 159,800 yuan). Relying on the Chinese team to lead the entire development process, it achieves breakthroughs with the strategy of “joint – venture quality + intelligent equal rights”.
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